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There was submitted a report by the Chief Executive relative to the development of a new Tourism Action Plan.
The report advised that the Renfrewshire Visitor Plan, produced within the context of a live bid for the ‘UK City of Culture 2021’, had concluded in 2021, with annual reports and a final report submitted to the meeting of the Leadership Board held on 2 December 2020. In this respect, there was now perceived to be an opportunity to refresh Renfrewshire’s approach to supporting tourism in the context of an ‘action’ plan that set out a number of key themes. Reference was made to the investment in Paisley’s cultural infrastructure and its anticipated impact on the visitor economy in the region. It was also highlighted that the region was home to a national gateway in the form of Glasgow International Airport and that it was vital that Renfrewshire built on this success to support wider tourism ambitions across the region.
The report made reference to strategic links already in place which could be utilised to develop and support a Tourism Action Plan, the review of the current position of Renfrewshire’s tourism economy, undertaken by Business Pointer, and areas for future focus. Initial work had been carried out to consider the key strengths and opportunities of the tourism sector and a series of key themes identified, namely Collaboration, Infrastructure, Rural Renfrewshire, Paisley, Events, and Business Tourism. It was also indicated that work would continue with key industry stakeholders to build on the key themes and develop a new tourism action plan by March 2023.
It was proposed that the Head of Marketing & Communications be invited to provide, at the next meeting of this Policy Board to be held on 14 March 2023 , a summary of planned promotional activity, (i) for the wider Renfrewshire area; and (ii) that builds on the significant capital investment across key buildings in Paisley. This was agreed.
DECIDED:
(a) That the work undertaken and progress to date in engaging industry and key stakeholders around a series of key themes for progression be noted;
(b) That the intent to develop a new Tourism Action Plan, by March 2023, which would be led by a new tourism industry group, aligned to the Economic Leadership Panel, be noted; and
(c) That that the Head of Marketing & Communications be invited to provide, at the next meeting of this Policy Board, a summary of planned promotional activity, (i) for the wider Renfrewshire area; and (ii) that builds on the significant capital investment across key buildings in Paisley.